On June 13, 2025, the Young Entrepreneurs Association of Cambodia (YEAC) held a hands-on training session on “Sales and Marketing Strategy and Business Plan Development” attended by 41 entrepreneurs and business owners in person, with an additional 10 joining via Zoom. The session was led by Mr. Iv Kimsour, CEO of APM (Cambodia).

To add a real-world perspective, YEAC also invited DJ Nana as a guest speaker to share her personal journey in building her brand—particularly how she leveraged digital marketing to grow her business.

The training covered key marketing fundamentals, including the marketing mix, estimating market size and share, competitor analysis, identifying market opportunities, strategies for customer acquisition and retention, and more. These topics are crucial for entrepreneurs, marketing managers, and business owners to master in order to create effective strategies and build a strong, actionable business plan.

This initiative received support from the Capacity Building, Research and Development (CBRD) Program via the Ministry of Posts and Telecommunications.

Supported by:
– Khmer Enterprise (KE)

Sponsored by:
– Agricultural and Rural Development Bank (ARDB)
– Advanced Bank of Asia Limited (ABA)
– ACLEDA Bank Plc.
– Canadia Bank Plc.
– J Trust Royal Bank Plc.